The fast-moving electrical goods company Syska Group, has roped in Bollywood actor Rajkummar Rao as the new face of the brand. Rao will work closely with the brand to promote the Syska products across the fan and LED segments.
After the sad and unfortunate demise of Syska’s first-ever brand ambassador Irrfan Khan, the brand was on a lookout for a brand ambassador who is as homegrown and authentic as the brand, the company said in a press statement.
Director, Syska Group Rajesh Uttamchandani said, “Rao is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are sure that our partnership with Rajkumar Rao will grow from strength to strength and will help in recreating magic in the hearts of Syska’s loyal consumer base.”
