Indian e-commerce payment system and digital wallet company, PhonePe has appointed Alia Bhatt and Aamir Khan as its brand ambassador. Both the actors will feature in the upcoming ad films of the brand.
The five-week brand campaign is said to be centered on PhonePe’s new Tagline ‘Karte Ja. Badhte Ja.’ Besides, the company has also earmarked Rs 800 crore for marketing and promotion in this calendar year, which include spends on a mix of ATL, BTL, TV, Digital marketing and other advertising mediums.
Moroever, PhonePe is also the official broadcast sponsor of Vivo IPL 2020 and the brand will be launching a series of TV ads during the upcoming IPL season.
Speaking about the association, Founder and CEO, PhonePe, Sameer Nigam said, “From small villages to busy metros, Indians are striving to progress and prosper. We see our platform as a trusted partner to those billion aspirations, bridging the digital divide and empowering Indians to transact conveniently and securely, and aspire to do more and move ahead in life, one transaction at a time. Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country. They are both inspiring and bold and personify values like integrity and trust that strongly resonate with the PhonePe brand.”
