Myntra appointed Disha Patani as its first ‘beauty brand ambassador

Indian online shopping store Myntra has appointed Bollywood actress Disha Patani as its first-ever brand ambassador. Disha has 40 million followers on Instagram, her interactive social media presence and her dashing style quotient will help the brand penetrate broader geographies.

Myntra has about 400 brands and more than 14,000 products in the beauty and personal care category, across makeup, hair, fragrance, grooming & appliances, skin, bath, and body, which makes it an intrinsic part of the overall style portfolio.

CEO, Myntra, Amar Nagaram said in a statement, “In a first-ever for Myntra, this association with Disha as our beauty brand ambassador represents our increasing focus on the booming Beauty and Personal Care segment. Through our tech-based personalization capabilities, a growing portfolio, and content innovation, we are extending our superlative consumer experience to cater to consumers’ beauty needs and help them complete the look. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.”

Speaking about the partnership, Disha said, “Beauty is an integral part of my life, even more since I became a model. Myntra has consistently pioneered the path to self-expression through fashion and Beauty for fashion-forward customers, including myself. Through this association with Myntra, I hope to inspire and help people across India on their journey towards discovering their unique fashion styles and preferences.”