ITC Vivel names Kriti Sanon as new brand ambassador
Vivel – ITC’s leading personal care brand, has appointed Bollywood actress Kriti Sanon as its brand ambassador. Vivel announced its association with the actress with a campaign for its cooling portfolio of soaps and body washes.
Speaking about the partnership, Sanon said, “I am excited and proud to be associated with leading personal care brand ITC Vivel and look forward to joining the brand’s strong purpose-driven journey through its initiative Ab Samjhauta Nahin. The brand’s core narrative of being more than just a beauty discourse makes it extremely fulfilling for me to associate myself with both the product and the philosophy. Vivel’s beauty is real and uncompromising and hence being the Vivel woman comes very naturally to me. As a woman with a voice, I have achieved my dreams through my uncompromising spirit. It indeed is great that I get to be associated with a brand that strives to help young women find their voice & inspire them to say ‘Ab Samjhauta Nahin’.”