Interview with FortuneZ COO Francine Jansen
I had the privilege to interview Francine Jansen: strategy and transformation expert with a demonstrated history of working in the Information & Financial Technology and Services industry. Read the interview to find out more about them.
PLEASE, BRIEFLY INTRODUCE YOURSELF, WHO IS FRANCINE JANSEN IN YOUR OWN WORDS?
I am currently the Chief Operating Officer for FortuneZ, a global business publication. I also hold the role of Chief Strategy Officer for Crypto Chain University which is the world’s first repository for compiling blockchain and cryptocurrency research papers, established in 2010.
TELL US HOW YOU GOT STARTED IN THE BUSINESS WORLD, AND HOW YOUR JOURNEY HAS BEEN SO FAR?
I started my journey in 2009, where I held the role of Strategy Advisor for the brand Herbert R. Sim who is now commonly known as The Bitcoin Man. The experience I have gained from that role has helped shaped my career and has a huge influence on the business decisions I make. My journey is somewhat equivalent to a rollercoaster ride. From there, I have held several C-Level positions and it has turned out well.
TELL US SOMETHING ABOUT YOUR BRAND FORTUNEZ.COM
FortuneZ is a global business publication covering markets, cryptocurrency, and gaming news, and is dedicated to helping its readers and viewers succeed big in business through unrivalled access and best-in-class storytelling. The domain name of FortuneZ.com established since 2000, is among the oldest domain names across the world-wide-web. The brand name – FortuneZ was inspired by the Lost City of Z, a name given by Col. Percy Harrison Fawcett, a British surveyor, to an indigenous city that in 1911, he believed had existed in the jungle of the Mato Grosso state of Brazil. FortuneZ’s content rests on two pillars: Expert Editorial, packaged with the Highest Production Quality.
WHAT IS THAT ONE THING THAT MAKES YOUR BRAND UNIQUE AND DIFFERENT FROM OTHERS?
FortuneZ itself can be seen as a traditional market disruptor. We’re disrupting the media industrial and breaking barriers. What is perceived as a dying industry in many ways, we’re reviving it with our own fresh perspective. You can often find stand-alone business publications covering either Forex, Cryptocurrencies, Blockchain or iGaming, but you will now find 1 that incorporates all of this segments under 1 roof. That is where FortuneZ comes in.
HOW DO YOU MAKE SURE THAT YOU HAVE DONE EVERYTHING TO MAKE YOUR BRAND STAND OUT AMIDST YOUR COMPETITION?
To be completely honest, we do not have any direct competition. We already stand out as it is. However, there’s more to come in terms of strategically placing us on the map. It is not easy stepping into an industry that has been around for hundreds of years and we’re disrupting it. Therefore, brand placement is one of the key areas we look at and there’s a lot of initiatives tied to that.
WHAT DO YOU SEE AS THE MOST CHALLENGING ASPECT OF THE ROLE THAT YOU HANDLE/ OF THE JOB THAT YOU DO?
The most challenging aspect of my current role would definitely be the fact that I go to work every day without knowing what to expect. But that’s also the best thing about it! It’s a very fast-moving industry and the saying ‘you snooze, you lose’ is very apt in what I do, but I learn from experience.
WHICH BOOKS DO YOU THINK THAT EVERY ENTREPRENEUR SHOULD READ IN HIS/HER LIFETIME?
I don’t want to sound cliché, but my personal favourite recommendation would be Purple Cow by Seth Godin, The 7 Habits of Highly Effective People by Stephen Covey, To Sell Is Human by Daniel Pink and last but not least, The Art of War by Sun Tzu.
WHAT ADVICE DO YOU HAVE FOR YOUNG WOMEN WHO WISH TO BE THE PART OF TOP MANAGEMENT?
My advice to women who wish to be part of top management is, the more you know, the more powerful you are. Don’t just sit at the table; talk at the table! To stand out and excel, especially as a woman in the business world, you need to lead. Think of yourself as a leader first, and your role, second. This will be the foundation that steadies you through the challenges you will inevitably navigate. Also believe, believe, and believe in yourself!