Indica appointed actor Akshay Kumar and Ileana D’Cruz as its brand ambassadors
Indica, hair Color Company has allegedly appointed actor Akshay Kumar and Ileana D’Cruz as its latest brand ambassadors.
Speaking about the collaboration, Akshay Kumar said, “The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family where the hair coloring could be done in 10 minutes. With myself and Ileana’s association with the brand, we would together strive to make this brand popular across the country by letting them know about the goodness of this product and its usage.”
Director and CEO – Personal Care and Alliances, Indica, Venkatesh Vijayaraghavan said, “Indica has been growing rapidly over the years and is in the verge of accelerating its growth further. We are happy to have talented and recognizable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values by making them the ideal embodiment of the imagery of the brand. The ideal blend of style, youthfulness, and innovative performances makes Akshay Kumar and Ileana D’Cruz the right choice for being the face of Indica Hair Colour.”