Haleh Mashian And Her Journey To Global Success With Mash Gallery
What started as Haleh Mashian’s love for art has quickly evolved into a globally successful brand, captivating audiences everywhere. How did she do it?
Originally from Iran, Mashian has spent over twenty years creating art, effortlessly illustrating her unique view of the world in each of her pieces. She is an expressionist artist who works in a variety of media, focusing on large scale paintings that abstractly portray life’s simple beauties. These large scale collages are painted from live models and yet reflect the feminine sublime and its energy in shaping environments. From Los Angeles to Miami, her pieces have been featured in public and private collections all across the country.
Mashian works largely off of her own intuition, carefully translating it into form with thick layers of acrylic paint that reveal the rich color of her expressivity. This intuition has privileged these collage and impasto techniques. Haleh Mashian has also worked in digital mediums, experimenting with different compositional techniques, but she is most well-known for her work putting brush to canvas. She has gained experience studying at a variety of institutions, including UCLA, Otis and Brentwood Art Center, on top of earning a Bachelors of Science degree from USC.
In 2019, Mashian decided to share her talents with the world and opened MASH Gallery in downtown Los Angeles’ arts district. The gallery has featured not only her own work, but many pieces from some of the most renowned artists in the area. MASH Gallery has developed into a hub for creativity and talent in Los Angeles, with local artists all finding their way to MASH Gallery in hopes of showcasing their work there.
MASH Gallery was just beginning to pick up speed right as COVID-19 shut the world down, but even this didn’t stand in the way of Mashian and her determination to make MASH Gallery a hit. Mashian found a creative and innovative way to keep MASH Gallery up and running in a safe capacity, featuring over 26 artists in outdoor shows. COVID-19 restrictions meant this was no easy task, but Mashian did it with grace and made these shows huge successes.
From features in Forbes to the Los Angeles Tribune, MASH Gallery has acquired a massive amount of press attention for its outdoor shows and so much more. In fact, in 2021, Mashian took her artistic talents to the next level with her own lifestyle brand: MASH City. MASH City merges fashion and art into beautiful pieces unlike anything wearers have in their closets. Mashian believes that art shouldn’t just be displayed on the walls of your house; rather, art belongs on people as well.
Each piece from MASH City serves as an extension of Mashian’s own artwork. Mashian aims to inspire others with her fashion, allowing people to push the boundaries of their everyday style and wear pieces that truly express who they are. From gorgeous floral bikinis to beautiful bomber jackets, every piece allows individuals to make a different and unique statement.
Mashian has brought her brand to global success, all thanks to her creativity, dedication, and passion for the world of art. Whether it’s her lifestyle brand or her art gallery, she continues to take her talents to new heights in each of her endeavors and it’s clear there is so much more to come for her.
To know more about Halen Mashian and Mash Gallery visit: https://www.mashgallery.com/