boAt Lifestyle, a consumer tech brand, has roped in with actor and singer Diljit Dosanjh as their new brand ambassador.
The multi-talented Dosanjh is expected to connect with the music enthusiasts and take the brand to the next level. The brand aims to touch a ‘desi tune’ with enthusiasts.
Speaking about the association, Aman Gupta, Co-founder, boAt, said, “Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAt head.”
Dosanjh, in a statement, said, “Punjabi music and folklore are bass-heavy and boAt‘s high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality.”
