App-ads.txt is an application developer’s text file that they download to the developer websites and lists the advertising sources that are authorized to sell the developer’s inventory. Like on the internet it is the IAB developed a system that lets buyers determine who is authorized to purchase and sell particular in-app ads and who’s not.
In the beginning, you must know: What exactly is app-ads.txt?
App-ads.txt is an application developer’s text file that they download to the developer websites and lists the advertising sources that are authorized to sell the developer’s inventory. Like on the internet it is the IAB developed a system that lets buyers determine who is authorized to purchase and sell particular in-app ads and who’s not.
App-ads.txt helps protect app publisher inventory and ensures advertiser spend reaches the intended audience. Most of the mobile ad networks like AdMob fully support this standard to help you better protect your revenue and brand.
How should app-ads.txt be implemented?
Step 1. Include the developer’s website URL in the app’s listing
Make sure your developer’s website is up-to-date in the app store. The website is utilized by advertising platforms to validate your app-ads.txt file.
Step 2. Contact all advertising sources
Contact your direct ad source and request the app-ads.txt line, as per the structure of the IAB below:
The domain of your ad’s source Your publisher ID, the type of partnership (direct or reseller) and ad source ID
Example: google.com, pub-123456, DIRECT, f039234app2r
Direct demand partners of yours should be identified in the form of “direct.” If your partners use third-party resellers to market your inventory, these providers must be identified in the form of “reseller.” In any situation, you shouldn’t include any of them in the app-ads.txt document unless either you or your partners have a direct connection with them directly.
Step 3. Create an app-ads.txt file
Make an app-ads.txt file using Notepad with a list of every line you were given to save.
Step 4. Upload
Upload the file in the root of your domain website (example: https://www.example.com/app-ads.txt).
In conclusion, you don’t need to struggle with the above steps. There is a free and easy way to complete app-ads.txt implementation. AppPage.net provides free service with an elegant website, app-ads.txt page in 1 min with secure hosting. Furthermore you don’t need to buy a domain, you can catch a free subdomain.
