Wayfair Ropes in Kelly Clarkson as brand ambassador
Wayfair has appointed TV show personality and singer Kelly Clarkson as its first U.S. brand ambassador. Clarkson, the first American Idol winner and a coach on The Voice will be featuring in Wayfair’s “Home: You Got This” campaign that is supposed to appear as TV ads from Feb. 24.
Besides, she will be taking part in Wayfair’s digital and social media and integrate the brand into her daytime talk show, “The Kelly Clarkson Show”.
Speaking about the association, the pop star said, “I’m so excited to team up with Wayfair to connect with their shoppers and show them how simple it is to turn their home into a place that feels as special as they are. I’m stepping in to inspire and help everyone realize that they really can make their vision a reality.”
In addition to this, the talk show host will also be launching a furniture and décor line with the online retailer, starting from April.