Vicco appointed Alia Bhatt as new brand ambassador

Personal care brand, Vicco has reportedly signed actor Alia Bhatt as their brand ambassador. Actress’ successful track record has helped her gain great results. According to the brand, having Alia on board will be a tectonic shift in their communication and media strategies.

Director, Vicco, Sanjeev Pendharkar said,” Vicco Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennials and also make a pure ayurvedic paste a part of their daily regime hence helping them with good oral health and who better than Alia as a brand ambassador to do this.”

Speaking about the association, Alia said, “I’m really excited to be a part of this journey with Vicco. I have grown up seeing their advertisements in theatres and they are imprinted in my mind. To take on this mandate of Vicco’s brand overhaul is a huge responsibility because this is a brand with legacy and deeply entrenched in the market. I’m all set to take the plunge.”