Unlocking Business Potential with Meetup Networking App
While various networking tools are available, Meetup has emerged as a popular platform for connecting people with similar interests and enabling group meetings online and offline by providing the necessary support and resources.
In recent years, Meetup has also become a valuable tool for companies to network, collaborate, and engage with customers and employees.
So what is it all about Meetup? How are companies using Meetup to break down barriers and connect with their target audience? What are some examples of successful Meetup events organized by companies in various industries?
Discover these and other related topics further below.
What is all about Meetup?
Meetup is one of the most extensive and far-reaching online networks available, offering opportunities to meet and interact with people with similar interests by organizing events and facilitating online and offline group meetings. It allows users to create and join groups, attend events, and engage with like-minded people in their community or worldwide.
Meetup covers a wide range of interests, from business and technology to sports and outdoor activities, and it is a popular tool for networking, making friends, and exploring new hobbies.
Meetup Pro is an enhanced version of Meetup that offers businesses and companies a range of features and tools to help them grow their communities. One of the key benefits of Meetup Pro is the ability to create branded experiences and manage multiple groups from a single location. It also provides tools to establish a brand and showcase all the groups, events, and content in one place through the network page, allowing for custom headers, logos, and links to the business’ website and social media pages.
The Pro version also enables highlighting sponsors on group pages, managing sponsors from a single location, and hosting multi-group events. It offers insights that show the success of events, community growth, and RSVP trends to help you do more of what works. Furthermore, businesses can build and nurture their email list, gain insight into their community through the custom registration form, export everything into their CRM, or use MailChimp integration for personalized emails and monthly newsletters.
How are companies using Meetup?
There are multiple ways how companies use Meetup services. Foremost, Meetup provides companies with a platform to create groups, organize events related to their products or services, and engage with potential customers in a more informal and social setting.
Here are the most famous examples of how companies are using Meetup:
- Numerous companies use Meetup to host events created to bring people together around a particular topic, interest, or product. These events may be free or paid, ranging from large-scale conferences to tiny workshops.
- Companies can use Meetup to develop their communities by building groups around a particular topic or interest. Using Meetup’s tools and features, they can reach out to members, organize events, and engage with their audience. Thus, they gain visibility among potential customers.
- Meetup can help recruit talent by hosting events and creating groups around job search or career development topics. Doing so allows them to connect with potential candidates and build relationships with them over time.
- Meetup is not just confined to creating communities but can also serve as a platform for businesses to promote their products and services. Companies can provide attendees with valuable information, demos, and promotions by hosting events or creating groups focused on their offerings. It is a powerful tool for companies to reach their target audience and generate interest in their products or services.
What are some examples of successful Meetup events organized by companies in various industries?
Let’s examine some concrete examples of successful Meetup events hosted by companies across different industries.
Google Developers Group
Google Developers Group (GDG) organizes Meetups worldwide where developers can connect, share their knowledge, and collaborate. They host events on topics like Android development, machine learning, and cloud computing.
We Can Code IT
We Can Code IT is an inclusive coding boot camp and technology training program with locations in Cleveland and Columbus that provides immersive coding education and job placement services to help people from diverse backgrounds gain the skills and experience needed to launch a career in the tech industry.
Meetup provides We Can Code IT with a platform to promote its coding boot camps, workshops, and other technology-related events to a broader audience. Using the app, We Can Code IT can reach individuals interested in learning to code or pursuing a career in technology and connect with like-minded individuals who share a passion for technology. Additionally, Meetup provides a way for We Can Code IT to communicate with its community, track RSVPs, and manage event logistics.
REI (Recreational Equipment, Inc.) is a retail company that specializes in outdoor gear and apparel. In addition to selling products, REI organizes Meetups for people who love outdoor activities like hiking, camping, and snowboarding. These Meetups allow outdoor enthusiasts to connect with like-minded individuals and share their passion for the outdoors.
For instance, REI might host a Meetup for a guided hike to a nearby trail, where attendees can explore the outdoors and learn about local flora and fauna. Or they might organize a Meetup focused on winter camping, where attendees can learn how to set up a tent in the snow and stay warm during cold winter nights.
What tips and strategies can companies use to maximize their presence and engagement on Meetup?
Creating a Meetup group is the first step towards building valuable connections. To create a successful group, you need to focus on the type of group that will benefit you and others and provide value to your group. Whether you want to meet people in a specific industry or expand your network.
- Make sure your profile reflects your brand and values. Include an attractive cover photo, a clear and concise description, and links to your website and social media pages.
- When creating a Meetup group, provide a detailed description and complete all necessary information to attract as many interested members as possible. Use relevant keywords in your Meetup group name and description to help people find your group when searching on the platform.
- While leading the group, you might use Meetup’s built-in tools like surveys, polls, and discussion boards to engage with your audience and get feedback.
- Establish yourself as an authority and valuable connector, building your reputation as a skilled networker. Over time, you will build a reputation as an expert in your field of industry, helping others connect with like-minded people.
- Remember, attending other Meetup groups or events can help you understand your preferences and decide on the format of your own Meetup group.
- In case your Meetup events will be held offline, it’s essential to find a suitable venue that is convenient and affordable for everyone.
However, creating a Meetup group does not guarantee immediate success. To expand your reach, you must keep promoting your group or events through various channels, such as social media networks, word of mouth, email newsletters, or blogs. Consistently offering valuable content will attract more attendees, leading to more business connections and opportunities.
As your group grows, you’ll attract a wider audience, including potential clients, partners, and industry experts, creating a virtuous cycle for collaboration and networking.