Unibet roped in Magnus Carlsen as brand ambassador
The flagship European sportsbook property of Kindred Group Plc., Unibet has allegedly signed Chess Grandmaster Magnus Carlsen as its ‘Global Brand Ambassador’. Carlsen will be promoting fair play and responsible gambling.
Famously known as the ‘Mozart of Chess’, Carlsen, who is a Grandmaster since the age of 13 has allegedly reigned in all the formats of the game over the past decade.
In a statement, Chief Commercial Officer, Kindred Group, Rhodri Darch said, “We see great potential in building a stronger market position towards the hundreds of millions of chess fans around the world, as well as all other online gamblers who understand and appreciate the value of gaining an advantage by digging into data and researching facts. Since 2014, Unibet has communicated that ‘luck is no coincidence’ celebrating those players who rely on research and statistics to make informed decisions. Magnus is a perfect fit for this concept, and our most recent marketing campaign is a good example of that.”