The Top Reasons to Choose a Self-Publishing Company for Your Next Book Project

If you’re an aspiring author, you might wonder whether to self-publish or pursue traditional publishing. While traditional publishing has advantages, self-publishing through reliable self-publishing companies like MindStir Media, offers a level of control and flexibility that can be very appealing. Here are some top reasons to consider working with a self-publishing company for your next book project.

Take Control of the Process

One of the biggest advantages of self-publishing is the amount of control that the author has over the final product. When working with a self-publishing company, the author can make decisions about everything from the cover design to the marketing strategy. This level of control can be very empowering, as it allows the author to shape the book as they envision.

Publish Faster

Another advantage of self-publishing is speed. Traditional publishing can take years, from manuscript submission to book release. Self-publishing, on the other hand, can be much faster, with some companies able to release a book in just a few months. This means authors can get their work out to readers quickly without waiting for the lengthy traditional publishing process.

Enjoy Higher Profits 

Profit is another advantage of self-publishing. With traditional publishing, authors typically receive 10-15% royalties of the book’s retail price. In contrast, self-publishing companies often pay upwards of 70% of the sale price to the author. This means that authors can earn more money from their book sales through self-publishing.

Flexible Self-Publishing Options

Self-publishing companies also offer a range of services, from basic editing and formatting to full-service publishing and marketing. This means that authors can choose the level of support that they need, depending on their budget and goals. Self-publishing companies are also generally more flexible in terms of the services they offer and can tailor their offerings to the specific needs of each author.

Freedom to be Creative

One of the most appealing aspects of self-publishing is creative control. Self-publishing companies allow authors to retain full creative control over their work. This means the author can decide about the content, cover design, and marketing strategy without compromising with a traditional publisher. This level of creative control is especially important for authors with a specific vision for their book.

Wide Distribution with Self-Publishing

Self-publishing companies often have distribution networks that can reach a wide audience, including online retailers like Amazon and Barnes & Noble and brick-and-mortar bookstores. This means that authors can get their books in front of more readers, leading to increased sales and exposure.

Retain Ownership of your Content

With self-publishing, the author retains ownership of their work, which means they can make changes and updates as needed. Traditional publishers often own the rights to a book, which can limit the author’s ability to make changes or publish in different formats. With self-publishing, authors can retain control over their work and make changes to keep it up-to-date and relevant.


Self-publishing offers a range of benefits for authors, from greater control and flexibility to potentially higher profits and a wider audience. While traditional publishing still has its place, self-publishing is a powerful tool for authors who want to take control of their work and reach readers on their own terms. So if you’re thinking about publishing your next book, consider working with a self-publishing company to help you achieve your goals.

If you’re looking for a company to do the publishing and marketing work for you, MindStir Media is the best option.