The Rise of Smart Homes: Technology’s Impact on the Real Estate Market

Changes are inevitable, and the real estate market is no stranger to evolution. The market has had significant innovations which have affected marketing and sales. For instance, eco-friendly designs harness renewable energy, and sustainable housing options have grown, almost becoming the norm. But, a new player has emerged: smart home tech, changing how we perceive and interact with our homes.

Smart homes were just visions, long distant dreams; now, it’s a reality, and their impact on the real estate market is remarkable. Herein, how smart home technology is transforming the real estate market and shaping the future of homeownership.

Increase property value

When selling a property, you can sell at a higher or lower price. This is based on how well you’ve maintained your property. But this is not the only thing the current market demand is seeking. Buyers want more than well-maintained.

Home-installed features like smart thermostats, lighting, security systems, and energy-efficient appliances can attract more prospective buyers. These technologies offer comfort and convenience in the home and help in cost savings on energy bills. This makes the property more appealing and sells quickly.

Due to smart homes’ potential, real estate agents and sellers are incorporating these features for higher resale values. This has led to a growing trend of property owners investing in smart upgrades to maximize their return on investment.

Energy efficiency and sustainability

Environmental concern is not new to our ears. People have been educated on the importance of caring for the environment countlessly. Policies have been implemented; for example, in Kenya, NEMA (National Environment Management Authority) was established to help conserve our surroundings.

Real estate has been included in the journey of protecting the planet. As environmental awareness grows, sustainable and eco-friendly property demand increases, and smart home technology is helping.

Property owners and investors must ensure their properties are integrated with smart thermostats, lighting, solar panels, and energy-efficient appliances. These features are helping in reducing energy consumption, lowering utility bills, and carbon footprint.

Governments and organizations, like REITs, also promote energy-efficient homes through incentives and tax benefits. This is helping in encouraging the adoption of smart home technology in the real estate market. This makes properties with energy-saving features gain a competitive edge.


When buying a home, buyers consider factors such as location, security, amenities, and budget, to name a few. Security is on the top list because homeowners want to feel safe and their properties protected. Smart home technology helps protect your properties. When smart security systems, including cameras, motion detectors, and smart locks, are installed, homeowners can monitor their homes remotely. This provides peace of mind and can result in lower insurance premiums, increasing the appeal of smart homes in the real estate market.

As buyers search for a good place to shop for a home, they are also increasingly looking for properties with integrated security systems. This demand has motivated sellers and investors to incorporate these features into their listings, increasing property values and marketability.

Better marketability

Smart homes are undoubtedly attractive to many buyers seeking convenience and security. Smart home technology makes a property stand out in a competitive market, leading to quicker sales and potentially higher offers. As such, real estate agents with properties with smart features should increasingly highlight them in their listings to attract more potential buyers.

Moreover, homeowners can control and customize various aspects of a home’s environment through smartphones and voice-activated assistants. This creates an emotional connection between the home and its occupants, a compelling feature in the real estate market.

Smart home technology is taking a significant part in real estate market transformation. Therefore, the real estate industry and its players must adapt to this tech to meet consumers’ preferences and needs. As such, real estate professionals must stay updated on the latest smart home technologies and understand their benefits. The future of real estate is bright, and the possibilities are limitless.