Prega News launches New TVC featuring Bollywood Star Anushka Sharma
Prega News has launched its newest TVC and like various of their past campaigns, it stars a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the news of her pregnancy.
The brand has always stayed at the forefront of roping in stars soon after their pregnancy news. In the past, they have enjoyed a long partnership with Shilpa Shetty and Kareena Kapoor Khan who starred in many of their campaigns.
For their social messaging campaign #ImWithYellow they also starred in Soha Ali Khan, Neha Dhupia, Priyamani, Mahhi Vij and many others.
Bollywood Actor Anushka Sharma is expecting her first baby and was seen shooting for multiple commercial last month. She has now shared the first advert on Instagram, one for a pregnancy self-test kit.
Sharing the video, Anushka wrote, “It’s amazing isn’t it, how two little pink lines can change your life? Watch as I share my experience of the pregnancy journey with #PregaNews.” Her fans took over the comments sections, filling it up with heart and love emojis. One wrote, “Looking Gorgeous.” Another wrote, “Love you very much beautiful.”
In their latest TV Campaign, themed #PregaNewsMeansGoodNews, Anushka speaks about that special moment when you begin caring more for someone else in your life. And that moment comes with Prega News.
Talking about the collaboration, CEO of Mankind Pharma Rajeev Juneja said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”