PepsiCo acquired a minority stake in Nick & Camilla Barnard’s Rude Health

Snacks giant PepsiCo has invested in alt-milk and cereal company Rude Health. Rude Health is healthy food and dairy-free drinks company, which was established by husband and wife Nick and Camilla Barnard in the year 2005. It is famously known for its breakfast cereals and alternative milk products. 

PepsiCo acquired a 10% stake in Rude Health for £7.2m. And, it became the fourth largest shareholder in Rude Health. 

The couple started Rude Health with just £4,000 in startup cash. In a joint statement, they said, “The investment – made in 2019 – was by PepsiCo venture capital arm Ventures Group, and insisted that it remained 100% independent. We remain in full control, with no commitment, requirement, or expectation for a further transaction.” 

Further, they added, “This investment is an acknowledgment of Rude Health’s 15 years of sustainable growth, from a startup company with one muesli product to a thriving and joyful food and dairy-free drinks brand offering a wide range of award-winning cereals, organic dairy-free drinks, and snacks. We will, as always, taste-test every new food and drink, champion each business decision, and continue to lead our brilliant team, ensuring the Rude Health ethos continues to thrive.”

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