Business

Parakh Group signs Kareena Kapoor Khan as brand ambassador for Samrat Atta & Flours

Maharashtra based brand Parakh Group has signed Kareena Kapoor Khan as their brand ambassador. The group will roll out its brand campaign with Kareena, in which she will be seen talking with customers about food hygiene and encouraging them to move towards Samrat Atta with a “Swad Aur Sehat Ka Waada.”

Director, Parakh Group, Mayank Parakh said. “The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta grinded in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic and touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan? Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together,” he added.

Prajakta Amrutsagar

Prajakta writes about a range of topics including politics, sports, music, books, films and feminism. When she’s not writing, Prajakta loves riding her bike and exploring new bakeries.

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