Paradise Co. Ltd. appointed Korean actor Lee Byung-hun as brand ambassador

South Korean casino operator Paradise Co Ltd has appointed Korean actor Lee Byung-hun as a brand ambassador. Lee will be internationally promoting brand’s Incheon resort complex Paradise City and its other venues with foreigner-only casinos.

According to report, Lee has been chosen as a representative of the so-called “Korean Wave”. A new advertisement for Paradise City that will be featuring Lee will be launched in April. The actor would be promoting Paradise Co’s other foreigner-only casino hotels, which are located in Seoul, Incheon, Busan and Jeju Island.

In the year 2017, Paradise City launched with a hotel along with a foreigner-only casino. The brand has gradually been adding non-gaming facilities since then. It is a venture between Paradise Co and Japanese entertainment conglomerate Sega Sammy Holdings Inc.

Recently in a statement, Paradise Co said that the “Japanese VIP” gambling segment has expanded year-on-year, which is now accounting for KRW515 billion (US$434.3 million) and nearly KRW1.52-trillion casino drop has been observed across all its casino properties in the fourth quarter.