Business

Myntra Appointed Samantha Akkineni for its South Indian Operations

Indian Fashion e-commerce company Myntra has appointed South Indian actress Samantha Akkineni as its brand ambassador. Samantha is a renowned actress, who started her acting career with Gautham Menon’s film, ‘Ye Maaya Chesave.’

Samantha will be representing the fashion marque among the region’s large and widespread audience. The actress will be playing a crucial role in establishing a strong connection with Myntra’s existing customers and engage with new consumers and fans across South India.

Speaking about the association, the actress said, “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me, and I am looking forward to a meaningful partnership.”

Prajakta Amrutsagar

Prajakta writes about a range of topics including politics, sports, music, books, films and feminism. When she’s not writing, Prajakta loves riding her bike and exploring new bakeries.

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