Business

Mahak Group appointed Janhvi Kapoor as brand ambassador of Mint-ChocOn

Mahak Group has roped in actress Janhvi Kapoor as its brand ambassador. The actress is appointed to endorse Mahak Group’s newly launched flavoured candy- Mint ChocOn. Janhvi would be featured in the brand’s new television commercial (TVC) campaign ‘Mint Nahi Hint Hai’.

Speaking about the association, CEO and MD, Mahak Group, SK Jain said, “In today’s competitive environment, it is becoming increasingly difficult to build and sustain consumer loyalty. It has become paramount for every brand to keep coming up with innovative offerings in order to create differentiation in the mind of target consumers. We launched Mint ChocOn keeping just that in mind.”

Jain further added, “We are ecstatic to have Janhvi Kapoor on board as the face of the brand. There is a lot for us to benefit from this association, as she is a rising star and someone that our target consumers resonate with.”

Prajakta Amrutsagar

Prajakta writes about a range of topics including politics, sports, music, books, films and feminism. When she’s not writing, Prajakta loves riding her bike and exploring new bakeries.

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