Branding is a marketing practice, which helps companies to explain distinctive characteristics of their products or services to their customers. The main aim of branding is to create a brand awareness and boost brand engagement. For instance, a sales page is for explaining the features and benefits of your product. Whereas, the logo, the design, the symbol, the name, and the theme of the page are all created for the purpose of branding.
In the realm of effective marketing, telling stories for branding goes beyond mere narration; it becomes a strategic art, weaving authenticity into a brand’s narrative fabric to create lasting connections with its audience. According to Hunter Agency, branding is crucial as it not only leaves a lasting impression on consumers but also distinguishes you from competitors, setting the stage for a unique and memorable identity.
Unlike large companies like Pepsi, Dominos, BMW, Sony etc., who have the power to spend a huge amount on their marketing and branding etc., smaller businesses can’t afford to spend money on expensive branding strategies. Below are some of the best branding strategies, affordable for all types of business set-up:
Networking: Networking in today’s era plays an important role when it comes to brand your company’s name. LinkedIn is the largest business-oriented networking website with over 500 million members, in over 200 countries. A professionally written LinkedIn Business Page allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of.
Content Marketing: Your content such as articles, blog posts, videos, etc., and correct use of keywords with SEO strategies matters a lot, as it builds authority for your brand. You can do it by yourself or outsource it to the third party.
Social Media: We are in the socially active era, social media such as Facebook, Twitter, Instagram is a big hit today, easiest and affordable. Social media is not only useful to promote offers on your products but also you can share helpful tips and news with your audience. Which will help you create brand awareness among customers. STAY CONNECTED!!
Reviews & Feedbacks: It is crucial that you pay attention to customer reviews and feedbacks. Only then you would be able to make appropriate or desired changes in your product. Make sure you monitor your brand on social media and also on other review sites such as Yelp, Google, Angie’s List and wherever your business is listed. STAY INFORMED!!
Placing Testimonials: Testimonials Matters!! Make sure you gather enough testimonials and place them on your website. Placing testimonials is a powerful way to build your brand, it helps people to make their decision and distinguish you from your competitors’.
To pan out…. These are few best and affordable branding techniques that can be used by any business. You can always create your brand even amidst the tough competition, that too without spending fortune. Just that, your approach and your strategies are on the dot!!
