London Pilsner from United Breweries Ltd. has allegedly appointed cricketer, Ben Stokes its brand ambassador. In the year 2019, Strokes was awarded the 2019 BBC Sports Personality of the Year. Besides, he also won Sir Garfield Sobers award for the ‘Cricketer of the year’ by the ICC.
Speaking about the association, the Marketing Head of United Breweries Ltd., Gurpreet Singh said, “London Pilsner has been a household name for the consumers in Maharashtra for nearly five decades. We believe this association with the swashbuckling England all-rounder Ben Stokes does justice to the rich legacy of London pilsner. This reinforces our commitment to appropriately appeal and reach out to our consumers. London Pilsner has always been a brand with a wide appeal due to its smooth taste and attractive pricing.”
Stokes in a statement said, “I am delighted to come on board with London Pilsner as its brand ambassador. I look forward to working with the London Pilsner team over the coming years and building not only a strong association with the brand but also a strong bond with its consumers.”
