Kinara Capital, the fintech company ropes Cricketer Ravindra Jadeja as Brand Ambassador

Kinara Capital on the occasion of the company’s 10th anniversary has announced cricketer Ravindra Jadeja as its brand ambassador.

With a current AUM of Rs 1000 crore, the company plans to grow 500% by the year 2025. Kinara Capital, with this partnership the fintech company aims to boost its outreach in financing the MSME sector in the country.

Hardika Shah, founder and CEO, Kinara Capital said: “I founded Kinara with the sole aim of easing access to credit for hardworking yet underserved MSME entrepreneurs in India. Starting with a handful of people in a home office, to impacting lakhs of lives in a short amount of time, Kinara has come a long way. On the occasion of our tenth anniversary, I am proud of my team and thankful to our investors and partners for believing in our vision of financial inclusion. Our sights are set even higher for the future,”