Karema McGhee with LUXINOUS on dismantling the stereotypes of Saging
We have been following Karema McGhee closely, and have been trying to get a few minutes of her to know more about Luxinous. After chasing Karema for a long, we could manage to have a chat with her and here are the questions we asked:
WHY ARE YOU RE-BRANDING?
Well, the objective was to create an out of its line identification for the brand Luxinous. My mission to dismantle the stereotypes & misconceptions of ritual tools had to first start with how people identify us. For starters, we could have been green in nature, brown in mark & aesthetically in line with what people assume a healing brand or mark to be. I’ve learned over the years of being in Holistic Health, that even in this field, you must appear a certain way for people to get that you are holistic. Far to often the box created for distinction can trap many people, but if we challenge those ideas, it allows for expansion. It allows room for being anything to any one person. That’s what I wanted for the new brand logo, I wanted it to be outside of the box, not linked to anyone ideology and most importantly, I wanted it is to what every the onlooker wanted it to be.
WHAT ARE YOUR PLANS FOR LUXINOUS?
My plans are to get smudge tools in as many hands as we can, I want to change the way the world views, ancient healing tools and the healing arts. In my lifetime, I would like to see a man in a suit lighting a bundle of sage, I would like to see a biker light up Palo Santo, I would like to see a babe ask it’s mom for some herbal tea and I would like for it to be normal. Right now, there’s a certain type. People believe that only the Holy folks can heal or be healed, or only the ones who look like yogis or shaman can be lightworkers. I want to let it be known, that we are all bound to this planet by aesthetics, but when you strip them all away, we are all seeking balance. We all want love. We should all have access to the healing arts regardless of how we or things seem.
WHAT KIND OF SMUDGE TOOLS WILL YOU OFFER?
As of right now we offer Sage, from 9 – 12inches, we offer sustainable Palo Santo, Yerba Santa, Cedarwood, and much more, by. August we have an even more expanded selection, along with free online classes as well.
WHAT WOULD YOU LIKE TO SAY TO THE READER?
You have the power to change your life. The power starts first with your mouth than with your faith. Light up some sage and open the way.