Interview with Sheru: Rising From Zero to Hero in Photography and Cinematography
We had the pleasure of interviewing Sheru, who is known on the internet as Sheru photography, a young and dynamic Indian photographer, documentary ﬁlmmaker, writer, editor, and Entrepreneur known for his works. Sheru shared his inspiring journey with us, from starting as a child photographer to becoming the Founder & Director of “Sheru photography,” providing photography and Videography services around the India.
HELLO SHERU, WELCOME TO ABOUT INSIDER! CAN YOU TELL US A LITTLE ABOUT YOURSELF AND HOW YOU GOT STARTED IN PHOTOGRAPHY?
Sure, I was born and raised in New Delhi, India. I started photography at the early age of 9, taking pictures during school and NGO events. As I grew older, I discovered my passion for photography and cinematography and decided to pursue it as a career. I started learning more about the camera and watching inspirational stories of other photographers and cinematographers on YouTube and Facebook.
WHAT INSPIRED YOU TO START SHERU PHOTOGRAPHY, AND HOW DID YOU MANAGE TO ESTABLISH IT?
After years of learning and practicing, and working for many organizations as a freelancer photographer, and videographer, the Idea come to my brain then I start my own photography business and I founded “Sheru Photography” in December 2019, providing photography and Videography services all over India I managed to establish it by focusing on honesty, transparency and consistently providing my clients with high-quality services.
YOU’VE WORKED FOR POPULAR ORGANIZATIONS SUCH AS FACEBOOK, UNICEF, GIZ, FEA, IQVIA, ROOM TO READ INDIA, AND UN WOMEN, ETC. CAN YOU TELL US ABOUT YOUR EXPERIENCE WORKING AS A PHOTOGRAPHER AND DOCUMENTARY FILMMAKER WITH THEM?
Sure, I’d be happy to share my experience of working with such prestigious organizations has been an honour for me. As a photographer and Cinematographer, I have had the opportunity to work with some incredible organizations who are making a positive impact around the world society.
At Facebook, I worked on several projects that focused on positive human stories and media strategy. I gained an understanding of how social media can be used to create and share powerful messages and stories around people.
Working with UNICEF was an experience that has stood out to me. It allowed me to use my photography, ﬁlmmaking, and editing skills to support the organization’s efforts to help children in need around our country.
Similarly, with GIZ, I was able to capture and document the impact of their work on developing the environment and natural resources. This experience broadened my knowledge of environmental development and inspired me to think more critically about the intersection of human and social change.
Working with FEA allowed me to explore my passion for education, and I was fortunate enough to contribute to their efforts to empower children through education.
With IQVIA, I was able to use my skills to help communicate complex medical and health-related messages through visual media.
My time with Room to Read India was another valuable experience where I was able to shoot impactful documentaries and photographs to convey the power of education in successfully changing a child’s future.
Finally, working with UN Women was an absolute privilege. Through my work, I was able to contribute to their mission to promote gender equality and women’s empowerment on a global level.
Overall, I feel incredibly fortunate to have had the chance to work with such a diverse range of organizations. As a creative professional, it’s incredibly rewarding every time I’m allowed to use my skills for a worthy cause.
AS A PHOTOGRAPHER, VIDEOGRAPHER BASICALLY AS A CONTENT CREATOR HOW DO YOU MEASURE THE SUCCESS OF YOUR INSTAGRAM REELS? IS IT BASED ON VIEWS, ENGAGEMENT, OR SOMETHING ELSE?
As a content creator, I measure the success of my Instagram reels based on several different factors. While views and engagement are certainly important metrics, they are not the only ones that I consider. One of the most important factors that I look at is the overall message or story that the reel is trying to convey. If the content strikes a chord with the target audience and resonates with them on a deeper level, then I consider it to be a successful piece of content.
Also, I consider the aesthetic qualities of the reel, such as its composition, lighting, and overall visual appeal. These elements can help to enhance the overall impact of the content and make it more engaging for the viewers.
Finally, I also take into account feedback from the audience, both in terms of comments and direct messages. This feedback can provide me with valuable insights into how people are engaging with the content and offer suggestions for ways to improve future reels.
Overall, the success of an Insta reel is ultimately determined by how it connects with the target audience and how effectively it communicates the intended message or story.
While views and engagement are certainly important metrics, they are just a small part of the overall equation.
WHAT IS YOUR FAVORITE TYPE OF PHOTOGRAPHY AND CINEMATOGRAPHY, AND WHY?
My favourite type of photography is street photography because it allows me to capture the daily lives of people on the streets. It’s an opportunity to tell their stories through my lens. As for cinematography, I enjoy documentary ﬁlmmaking because it allows me to create content that is both informative and entertaining to people.
HOW DO YOU USE SOCIAL MEDIA TO PROMOTE YOUR WORK, AND WHAT ADVICE WOULD YOU GIVE TO ASPIRING PHOTOGRAPHERS AND CINEMATOGRAPHERS?
I use social media to showcase my work and connect with people who appreciate photography and videography. My advice to aspiring photographers and cinematographers is to keep practising, keep learning, and be consistent in their work.
Social media is a powerful tool that can help you promote your work and reach a broader audience.
WHAT ARE YOUR FUTURE PLANS AND GOALS?
I’m planning to explore the world and capture more amazing photographs and videos. I want to continue growing my business and providing high-quality services to my clients. My ultimate goal is to become an internationally recognized photographer and ﬁlmmaker and inspire others to pursue their dreams.
In conclusion, Sheru’s journey is a testament to the power of hard work, determination, and perseverance. His dedication to his craft and commitment to honesty and transparency has earned him a reputation as a rising star in the photography and cinematography industry. We look forward to seeing more of his amazing work and wish him all the best in his future endeavours.