Interview With PR Manager & Media Coordinator Patricia Torres
Patricia Torres is from California, United States; she is Publicist, PR Manager, Media Coordinator, and TV Host, Bobby Dee Presents. Read the interview to find out more.
TELL ME A LITTLE ABOUT YOURSELF, YOUR BACKGROUND, HOW DID YOU COME TO WORK IN PR INDUSTRY?
My name is Patricia Torres, I was born and raised in Costa Rica. I had a happy childhood full of dreams, always been a big dreamer. I came to California when I was 9 years old. I adapted easy but leaving all behind was hard.
WHAT DOES PUBLIC RELATIONS MEAN TO YOU?
I enjoy talking to people, helping others and being resourceful. I love working under pressure, organizing everything, being creative and coming up with new ideas that’s why I love being a Publicist and doing Marketing.
TELL ME ABOUT A PROJECT YOU WORKED ON THAT YOU ARE ESPECIALLY PROUD OF?
I went to College and study marketing and management, but I ended up being a medical assistant because I felt closed to people and loved helping others. Being in the medical field for 10 years opened many doors for me. I learned so much and grew professionally, but I always felt like I was meant to be more.
WHAT DO YOU DO TO KEEP CURRENT IN THE PR INDUSTRY?
I quit my job and started doing eyelashes. I knew a lot of friends that were influencers, models and artist so I used them to help me promote my new business. Little did I know my new beauty venture was not going to last long. Someone I knew told me they liked my idea of doing interviews to my clients while they were getting beauty services and thought I should meet this big promoter in LA name Bobby Dee. He said he had the best concerts but lacked having social media content, backstage coverage and more. I never hear of Bobby, but I saw his concert flyers and he had best line ups.
WHAT THREE TIPS WOULD YOU OFFER SOMEONE JUST STARTING OUT IN PR?
The person that was supposed to introduce me with Bobby never came through. One day on my Facebook page the mutual friends’ list came up and Bobby Dee’s name popped up. I send him a friend request and when he accepted me, I send him a message requesting for a meeting with him. He accepted to meet at his office, and I told him my vision for his company, and he trusted me with open arms with every single thing I put on the table. I started as his backstage host, then social media manager, then his publicist. Now I am his right and left hand for Bobby Dee Presents and Uncle Snoops Army.
I have grown so much as a Publicist. I deal with many concert venues in different states, media outlets and artist management. Representing a company and building a reputation takes hard work. I had met so many legends in the music industry. On November of 2019 I did the press conference of Snoop Dogg’s album “I Wanna Thank Me” with my now business partner Barbara Sanchez. She is also an amazing Publicist and aside from my job with Bobby we do PR services for other companies and artist.
HOW IMPORTANT IS PERSONAL BRANDING IN YOUR PROFESSION AND WHAT YOU DO TO GROW YOUR BRAND?
Aside from being a Publicist, I manage social media accounts, do brand development and marketing for Bobby Dee Presents and other companies. Branding is so important creating something new that people like, having excellent customer service, reputation and logo the list goes on. I’m very passionate about every project I take on. Anyone starting their career in PR I will tell them to make sure they enjoy what they do, network a lot, be nice to everyone even when they are not to you, always be on time, respect the vision of your client needs, deliver what you say you are going to do.
To know more about Patricia Torres don’t forget to follow her on Instagram @pattytorrespr