Interview with Business Consultant – Manas Khatri

Hello Manas Khatri, tell us a little bit about yourself and your company?
I am a Business Consultant having my expertise in Start-up Consultation. With over 6+ years’ experience, I have worked with Clients from Hospitality, Lifestyle, Manufacturing, Import/Export, Real Estate, FMCG, Education, Finance, Events, Public Figures and lots more. Apart from this, I am running multiple successful ventures under – Crazybrand Bazaar Pvt. Ltd. (Parent Company – The Khatri Group of Companies)

  • Digital Jugglers offers 360° Digital Marketing Services and has presence in India and Canada.
  • NADM – National Academy of Digital Marketing provides Digital Marketing
  • Certification/Diploma with Live Project based Training.
  • Advertising A to Z provides a complete Offline Branding Solution.

What inspired you to start your company?
I’ve been fascinated by technology right from my childhood. I started working on Freelance Projects since class 9th. I started my YouTube Channel and Blog, which were a good source of income at that time.

During my MCA, I developed a keen interest in Digital Marketing inspired by Prime Minister Narendra Modi’s Digital Campaign. Later on, in 2016, I founded Digital Jugglers. Working with clients from multiple segments, I learnt a lot about businesses which brought an idea of offering Business Consultation.

What Services do you offer under Business Consultation?
For start-ups I offer right strategy, implementation step tools and tactics so as to help them grow beyond the ceiling. For older businesses, services range from identifying business problems, Growth Strategy, Marketing Strategy, Brand Positioning, Franchising, Fundraising, Digital Transformation etc. A list of services that I offer:

  • Strategic Consultation
  • Operations Consultation
  • IT/Software Consultation
  • Marketing/Sales Consultation
  • Branding Consultation
  • HR Consultation
  • PR Consultation
  • Financial Consultation
  • Startup Consultation

What would you say was the most memorable experience in the entire process?
I just want this journey to be never ending and the most beautiful journey of life. But the most memorable experience will always be the initial phase when All the work was being done alone, convincing the clients, generating leads and ever organising every business deal alone was somewhat hectic and memorable experience. But this time taught me alot in every manner and that is why I’m here and would be going ahead.

What strategies do you use to overcome stress and the inevitable roadblocks for moving forward?
Stress is something which makes us strong to stand again and again after falling apart and even after breaking into depth some times. At the time I feel Stressed, I personally make my approach to every situation more and more positive and ignore negative vibes and negative thoughts as well.

Continuous Learning from my mistakes makes me ease at moving ahead in life. At the time, I also spend time reading books and practising Yoga and Meditation as well. Learning new skills always boost you up in your tough times because you start setting new goals every day and that fills new energy in you and thus I love to learn new skills when I feel stressed.

Which target market would be idea for your product/service?
Consultation is a Business to Business model. However, I also provide Consultation to individuals Public Figures/Celebrities. Anyone who wishes to start a new business or one who already has can be our client. I offer tailored services based on the type and size of the Business.

Who has been your greatest source of inspiration?
Absolutely the personality I admire the most is Steve Jobs! It is due to great source of learning that I seek in Startups and other Businesses as well.

How have the recent economic events affected your business? What have you done to adapt?
COVID-19 and the resulting health crisis have affected me and my business on so many levels. The lockdown has inevitably impacted business finances of all sizes. Yes. Like every other company, we’ve moved our employees’ safety, health, and well-being to the forefront of our decision-making. We also faced problems with the payment flow in the market. Our team worked remotely during lockdown. We used video conferencing for client and team meetings which is quite a new thing for some of us, but we adopted it effectively. Also managed internships remotely.

We also used the downtime of India’s nationwide lockdown to rethink, redesign, and reengineer how we work, where possible.

Which service are you most proud of and why?
Definitely Startup Consultation! Being an Entrepreneur I understand how challenging it is to start our own Business. I love to help people starting a new business and even motivate youngsters too start own Business. I feel more energetic. It’s good to see someone going to start a journey that I’ve started years before.

What advice would you give to your past self or to a new Entrepreneur?
I’m very fortunate to be part of an Entrepreneurial Journey. For new comers, I must say:

  • If you have an outstanding Idea that you believe can make a change in society then just make a wonderful plan and go for Startup.
  • The World is Changing Rapidly and it is necessary to keep oneself updated.
  • One should always love to learn topics and subjects which fascinates them the most.
  • One should follow a guide or mentor who is considered as expert in the field they likes the most.
  • One should always learn skills and be agitated towards practical learning.

To know more about Manas Khatri visit; and don’t forget to follow him on: Facebook: @khatri.manas, Instagram: @khatri.manas and Twitter: @MKhatriOfficial