Industrials expert joins forces with commercial vehicle consultancy abcg

As Associate Advisor, long term consultant Maria Metz will provide global support to OEMs as they navigate the complexities of the digital age.  

Leading on-and-off road international vehicle consultancy abcg has announced that it has further extended its global network of specialist industry experts, by collaborating with long term industrials consultant Maria Metz.  

Effective immediately, US-based Metz brings with her a background in marketing, portfolio management and customer research, gained at leading international brands. In her collaboration with abcg she will focus on empowering companies for profitable and equitable growth, including transitions into the digital era.  

Metz holds a Master of Science degree in Marketing from the University of Wisconsin-Madison in the US. With a career that includes roles at Motorola, CNH Industrial and Danaher, she also brings with her a wealth of practical experience to her role as Associate Advisor with abcg.  

Bridging borders and barriers 

“Maria’s international business acumen will prove pivotal in helping clients navigate the complexities of global markets, helping to bridge borders and transcend cultural barriers,” says abcg managing partner Alan Berger. “In her role as a strategic marketing expert Maria is at the forefront of identifying emerging technologies and seamlessly integrating them into planning, portfolio management and product development. Her ability to bridge the gap between technology and customer demands is crucial for creating alignment between innovative solutions and real market needs.” 

“Using insights and research, plus my natural curiosity, I drive customer growth and loyalty by anticipating customer needs and market changes,” commented Metz on her collaboration with abcg. “I excel at delivering a clear path to success, guiding clients from Point A to Point B. I have a deep understanding of the industrials sector, particularly how traditional industrial companies can transition effectively into the digital age. It’s a delicate balancing act that involves blending legacy practices with modern technology and a new mindset.” 

Metz’s partnership with abcg promises to bring innovative solutions and fresh perspectives to the challenges faced by industrial companies in the digital age. Her blend of expertise and unwavering curiosity makes her a valuable addition to the abcg subject matter experts.