All businesses need to have an online presence in the digital age, and your company’s website could be what makes the first impression on your potential customers. This is why it is essential to make sure your business website looks professional and reflects your brand accordingly. A badly designed website can inspire a lack of trust in your customers, as it will appear as though you don’t care about how your business comes across or have the ability to deliver quality standards of service or products. If you think your current business website needs an upgrade, or you are preparing to design one for your new start-up, here are some tips to help you make it look as professional as possible.
Choose the Color Scheme Carefully
Incorporating some color into your company website can be a good thing, as black and white can be a little boring and basic. However, when you are choosing a color scheme for your website, you need to make sure that it is not going to be overwhelming or make the site look odd. The most important thing is to make sure that any text on your pages is easy to read and that the background color accommodates this. If you are going to use color, it would be smart to use tones that match the rest of your company’s branding to keep it on theme.
Make Sure All Links Work
Before your website goes live, triple-check that all the links to the various pages are working correctly, as well as any that might take the site visitor to an external website. Each page must also be clearly labeled on the home page to make navigation of your website as easy as possible. If visitors are struggling to find what they are looking for, they will simply go elsewhere and likely won’t return.
Choose Your Content Carefully
Another thing to be mindful of when creating your company website is the content that you are putting on there. Always check for spelling and grammatical errors, as this can make your business look sloppy. You should also make sure that any written content, photography, video clips, etc., are relevant to your brand. If you are listing products in an online store, have professional photos taken to show them in the best light. If you are going to include photos of your team on an ‘About Us’ page or anywhere else on the website, look at services like this one for Chicago corporate photography for a more sophisticated effect.
Test it On Smartphones and Tablets
Finally, before your website goes live, check that it looks right on smartphones and tablets, not just a desktop/laptop screen. As the majority of people use their phones to look up things online these days, your website must be compatible with these screens so that it remains professional-looking and easy to navigate.
If you’re unhappy with your company website or are in the process of designing one, remember these tips to get the best results to showcase your brand’s professionalism.
