How to Make Your Business Feel a Lot More Legitimate
Starting up your own business can either be one of the smartest or stupidest decisions you’ll ever make in your life. For those that power through and make all of the right decisions, it can turn into one of the most lucrative things you’ll ever do in life. But if you’re not ready to dedicate yourself fully to the cause, then it’ll slowly bleed money and cause a lot of stress.
One of the biggest hurdles to overcome when you start your business is making it feel and act professional. After all, starting up a business is a really daunting process and it can sort of feel unreal when you get your first customer.
So in this post, we’re going to take a look at a couple of ways to make your business look and feel a whole lot more legitimate. It’ll remove that feeling of uncertainty and you’ll be able to dive into the world of business ownership without looking back!
Start by gaining more trust and reaching out with help from social media
One of the things that makes a business feel more legitimate is when it can connect with its audience. Just take a look at big brands on social media–they’ve always got someone managing the account and they have regular conversations with normal people. They’re not some faceless corporation with no personality–at least, most of the time.
When you have a visible and audible customer base that you engage with on social media, your company will feel more like a real business and it also adds a human touch. One of the best ways to do this is to grow your digital presence by using social media. Websites like Twitter and Facebook are fantastic for this as you can get instant feedback from real people around the world when they buy your products or use your services.
To get started with this, make sure you have some kind of digital presence on social media websites. You can talk about your business launching, new products you’ve released, and so on. But you can’t just forget about the account a few days later! You’ll have to engage people by reaching out to your audience, linking to your social media pages from your website, and showing others that you’re active on the platform.
Think of it like this; if you searched a company on social media and saw they only have a dozen posts, would you trust them with anything? Probably not. The more validation you can find, the more legitimate they’re going to seem.
Consider applying for things that will make your business feel more legitimate
Whether you want to follow legal compliance or obtain an EIN for sole proprietorship, there are several things that you can apply to which will make your business seem far more legitimate. This will kind of depend on the type of business that you’re running.
For instance, if your main business is selling products and dropshipping, then you could get an official company address in some place fancy or reputable like New York to make your business seem more legitimate. A company that doesn’t have an address can be really suspicious, so having one (even if it’s virtual!) can make your business feel a whole lot more trustworthy.
You could apply for different certifications that will prove your legitimacy to customers too. A great example is an ISO certification. This means that your business or organization adheres to international standards for things like quality assurance and efficiency. They’re recognized globally, meaning they’ll be relevant no matter where your business is based and where your customers are from.
In short, if there are any certifications, qualifications, or similar things that your audience looks for in a trustworthy business, then you should try to obtain them and display them when possible.
Invest in your branding and your business will feel far more legitimate
Branding is probably one of the most expensive yet most important aspects of running any business because it can completely change how people see your business, even if you’ve only been in business for a couple of days! No matter how big or small your company is, a simple logo can really do wonders for your identity.
Even if you’ve gotta use a random image you found on the internet, you have to have some kind of branding imagery so that people can recognize your business, otherwise you’re going to sink into obscurity and be forgotten by the industry and your audience!
While running your business can be daunting and difficult, things will get a lot easier once you’ve earned the trust of your audience. It’s a great way to make your business feel more legitimate, and it’ll instill a sense of confidence that will carry you far.