Gadgets

How to Make the Most of Giveaways on Social Media

In this age of sophisticated technology, even if you don’t have a desire to be involved with social media for your business, you really don’t have a choice. You have to keep up with your customers and your competition. If you don’t get involved, you will be giving up your edge and other business people will shine in the eyes of potential and current customers and you will be left behind.

In this age of sophisticated technology, even if you don’t have a desire to be involved with social media for your business, you really don’t have a choice. You have to keep up with your customers and your competition. If you don’t get involved, you will be giving up your edge and other business people will shine in the eyes of potential and current customers and you will be left behind.

The Importance of Social Media in Your Marketing Strategy

Lots of people wonder why so many businesses are becoming more and more active on social networking sites like Twitter, Facebook, Youtube, and Instagram. This can be explained in only a few words why they do that: because it’s hot! Because what could be the better way to connect to businesses and clients when there are millions of people connecting to whatever they really like every single day. That’s why smart businesses are taking advantage of social media networking and making their leads and sales bigger and more profitable.

Due to the arrival of social media, everything has changed and altered. An online community of Facebook or Instagram users can make or break your business with their platforms. Your company or service may be getting hundreds or thousands of inquiries, messages, and good but also bad reviews. The platforms are expanding and are no longer only communication tools. In the environment of expanding social networks, more and more activities and customer behaviors are moving there: from comments and reviews to leads, bookings, and sales. Social network management is growing exponentially.

Promoting on Social Media

Social media networks manage outbound & inbound interactions along with other business marketing activities in a more efficient way. They rationalize and strengthen how to participate in the significant conversation happening around on different platforms like blogs, networks, web communities, and sites.

Giveaways and contests are a proven way to get more attention on social media and to drive more engagement. Giving your product or service can be a great and affordable marketing strategy for your business, that definitely will help to increase your brand awareness. It also creates a significant buzz on social media channels, especially when prizes or winners are announced on your channels.

Doing a Contest on Social Media Platforms

The challenge is how to run the sweepstake on multiple social platforms simultaneously? If you are doing the contest on, let’s say Facebook, Instagram, and Youtube, you have different users on each of the platforms. Giving away one prize can be tricky in this situation because it complicates the winner’s draw and even makes it a bit dodgy. Also the goals you are planning to achieve, users’ activities, and types of interaction you are expecting on each of the networks can be completely different. Yet, you are still going to make one great promotion for all your customers, wherever they are, with the coolest grand prize they could get.

Some tools can help you integrate multiple platforms and various social media activities in your business marketing campaign. Giveaway maker platform like Socialman is one of the most useful tools for managing social media contests. Through this giveaway app, almost any social media user can easily participate in your promotion. If you are planning to run the same sweepstake on Facebook, Instagram, Youtube, or even Twitch at the same time, it still can be done! Socialman is a tool that helps people to participate in giveaways and contests from various multiple social media profiles in one place.

Promoting your Giveaway

Running a social media contest can be successful only with a good promoting strategy. That’s why you should never forget about spreading the news about the campaign you make. Using the platform’s own advertisements for example Facebook ads can be a good way to start. The disadvantage is that they can be pricey, and you can’t always be happy with their results. So you should do your best to give your promotion a viral impact.

To achieve this goal you should promote your contest like crazy. Social media is about the exchange: the exchange of thoughts and emotions. The more user-generated content will be added to your own content the better. Use any viral tools available, drive more traffic through comments below your posts or videos, use referrals, and whatever you feel is engaging. And one more thing: never, ever forget about hashtags:)

Final Thoughts

While social media marketing can be a positive means of reaching out to potential clients, it is also a forum for them to reach out to the company. Because giveaways play a significant role in communicating with your fans and clients on social media, it is also very important that you can spread your activities through multiple channels. This will expand your social media marketing effort to the proper scale and will bring the success you need.

Jonathan Matis

Jonathan is a writer and editor. He has a degree in Journalism and Master's in International Relations. He has a focus on British, American, Indian and African politics but has more recently found a soft spot for celebrity news. In his spare time, Jonathan loves reading/listening to crime novels/podcasts.

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