How To Create a Google Review Link

Google review links are a great way to create an easy avenue by which your users can leave you stellar reviews on Google. Once they’ve left the review, there’s almost no work needed to get their review up and running. However, suppose you’re not already familiar with how to go about creating a Google Review Link. You could use a Google review link generator, but hopefully, this article will get you up to speed.

How to Create a Google Review Link

Ever since Google integrated reviews into their business listings, people have wanted to know how to get more reviews for their business. A great way to do just that is through the use of a review link. Review links allow users to effortlessly leave your company a review without all of the steps involved in leaving a Yelp or Facebook review. So first, I’ll walk you through setting up a review link.

First, you’ll need to make sure your business is listed on Google Maps. If it’s not, I’d recommend going to and searching for the name of your company and seeing if it pops up in the search results. If you can’t find your business, go ahead and add it. Once your business is listed, you’re going to want to click the “Write a review” link in the left-hand sidebar of Google Maps for Business Owners.

It should open a page that looks like this:

From here, Google requires that you have at least five reviews before they allow you to create a Google review link. Once the five reviews are in, you can go to the bottom of that page and click “Create a custom URL for this page.”

It will open up a modal window with your review link text inputted.

All you have to do is copy that text paste it into an email or other promotional material so that your customers can quickly leave you a review. Once they’ve left the review, you’ll be able to verify it and then input that into Google Maps for Business Owners. It’ll be on the same page where you created your review link.

Once someone has reviewed your business through Google, you’ll have to verify that you are your business’s actual owner or manager. Verification is done by sending an authorization code via a text message sent to the number associated with your account or via an automated call. Once Google receives this code, they send it back to you in an email. You would then copy and paste this verification code back into Google, as shown below.

Getting more reviews is the hardest part of the whole process. The best way to do this would be to promote your Google Review Link everywhere that you can: on your website, in newsletters and promotions, and on social media and review sites. If you still think that’s not enough for people to use your review link, then why not incentivize them? You can give discounts or freebies to anyone who leaves a review of your business on Google.

According to Podium, “Your Google review link will help you get more online reviews. Having a customer-centric approach to asking for reviews will help you even more.”