How to brand yourself and increase brand awareness?
Branding is the tool to establish your company or yourself in the market amongst your target audience or consumers. Branding is the process to maximize your reach and letting people know that you exist. We’re living in the era where people alike are looking to connect directly with the brands and hear their stories.
Social media have made it possible for people to connect directly with their audience, become known and build connections on a global scale.
We got a chance to chat with Personal Branding Consultant & Brand Awareness Guru Gaurav Gulati. In a conversation, he shared quite exciting things about personal branding and how the right branding can help the person to achieve desired goals. If you also want to become a brand, this is how you can make it possible:
1. Become an expert on something
Only when you possess something specific and extraordinary, you can flourish as a personal brand. Try establishing an expertise that is relevant to your mission, goals, and vision because that’s what is needed to connect with your audience directly on larger scale.
2. Have your website or blog with your full name
Today, people are tech-savvy and they use search engines to research you, connect with you and potentially either do business with you or interview you. And that’s the reason you should purchase your full name as your domain name (yourfullname.com). Once you have your domain name, add your picture, your e-mail address, a bio, and links to the rest of your online presence (i.e. Facebook, LinkedIn, and Twitter). Only then people will be able to connect with you in their medium of choice.
3. Use a proper media source
Find out the different media sources your audience reads, listens to or watches, along with the type of content they provide. Whenever you are interviewed, make sure you promote your interview via all the media sources to reach out more and more people.
4. Build brand awareness via networking
Networking is the best tool to create brand awareness and become known in the Industry. You need to form relationships in order to brand yourself amongst your audience and other fellow members. Networking not only helps you build strong relationships but also help you spread awareness about your presence in the industry. To be great brand it is crucial that you connect with the media, and build relationships with your audience.