NFTs have been on the market for a long time, but their popularity has increased in the past few years from the first purchase of the Bored Ape collection. Since then, people’s opinions have been divided into believers of the new technologies, who were excited about this new investment, and doubters, who saw all this fuss as another useless trend.
Despite all this social hassle, NFTs’ reputation increased, and now many companies consider them as a form of investment and connection between people. Therefore, Meta, the company owned by Mark Zuckerberg, now allows users to share NFTs on Instagram and Facebook. Few digital; wallets can be connected to these platforms, and people can share and access digital collections. But let’s see what other NFT integrations are trending and what’s to come.
NFTs and TikTok
A cloud-based software company aims to introduce a new feature to the most used platform worldwide, TikTok. It’s called NFT Cloud, and it will allow users to sell NFTs through the platform. However, it’s expected to be more beneficial for businesses and merchants since they’ll be able to check their sales performance and segment audiences for ad retargeting.
The company’s executive stated that the feature is supposed to help businesses and creators engage with people who invest in NFTs and create an opening for trading them safely through TikTok. One of the company’s concerns is sustainability, which is why the organization will use more energy-efficient blockchains to avoid electricity waste. And, given the company’s core values on security and trust, they believe in the program’s success since TikTok’s users are expected to reach up to 955 million in 2025, according to Statista. Another encouraging aspect is the fact that the average age for TikTok users and NFT investors is between 18 and 24 years old, so the company perfectly targeted their audience.
NFTs and gym memberships
Experts anticipate that in 2023, businesses will use NFTs to incentivize people’s loyalty to deepen customer relationships. Therefore, the fitness industry is one of the areas where this concept will be tested soon by applying NFTs for loyalty programs or memberships. It all started with the founder of Global Fit Club, a blockchain-based fitness program that aims to offer NFT memberships to reach a specific target audience. NFT holders will have plenty of benefits from this type of membership, from discounts for supplements and equipment to motivate people to work out more through a move-to-earn platform that allows them to collect cryptocurrencies when movement is detected.
The program is expected to solve many issues that gym enthusiasts experience, such as the fluctuations of gym memberships (since the prices have excessively increased in the past months). But purchasing a membership NFT at its floor price won’t affect users as much. Plus, they could simply resell the NFT to make a profit if they wanted to cancel their enrollment.
NFTs and Meta
This integrating technology has been tested since the spring of 2022, and as of the 30th of August, it can be used for posting NFTs on Instagram and Facebook. The blockchains supported are Ethereum, Polygon and Flow, and users can connect their digital wallets and share their NFTs minted on these blockchains. Although this option is currently available only in the US, it will soon be released worldwide after developers complete the range of features. For example, they are now working on allowing custom animations for NFT posts and displaying NFTs through Instagram stories and making them AR compatible.
Meta also works on supporting all major blockchains (such as Bitcoin) and wallets so that more people can display their NFTs on the platforms. Therefore, if you’re an NFT and Instagram user, you may be able to view other people’s digital art in the form of regular posts and interact with them. If you want to be among the first investors and NFT purchasers in Metaverse, you may want to start investing and check the bitcoin price regularly.
NFTs and Twitter
Since the beginning of the year, Twitter started allowing users to use NFTs as their profile picture, which they would have to be subscribed to a Twitter service. Later on, you could easily distinguish regular users from ones who shared NFTs since the shape of their avatars is a hexagon, compared to a standard user’s circled avatar.
But now, since Elon Musk officially purchased Twitter, we’re expecting to be soon able to buy and sell NFTs through tweets. NFT Tweet Tiles allows users to surf the marketplace listing to choose the collectibles they want to purchase. The platform supports several blockchains, including Ethereum. Solana, Flow, Polygon, and Immutable X. This feature is currently tested for IOS and desktop, but we expect that it’ll become available worldwide soon.
NFTs and Linktree
Linktree is one of the most used tools for digital creators since it allows them to share all their info through only one link that will redirect users to a separate window. It’s used especially on Instagram since you can add only one link in the bio. Now it will allow people to connect their Web2 audience to their Web3 projects through NFTs.
The first feature is NFT Gallery Link, it lets you share up to six NFTs in your Linktree section. The second improvement on this platform is an NFT profile image and background that will help creators build a strong Web3 brand. Finally, NTF locks will provide users with more security because they can lock their accounts through a contact address. So, only NFT-owning visitors can access private links. However, the only digital wallet supported for these features is Metamask, and the only marketplace available is OpenSea, but developers stated they are currently working on expanding the horizon.
Final thoughts
NFT integrations in social media platforms and digital tools have become more available since there is a demand for this specific available feature. NFT holders, regular users and content creators can now engage easier and better since all their interests are aligned.
