Guess Watches has welcomed back Jennifer Lopez as its brand ambassador. The brand has launched a campaign with Jennifer Lopez to highlight the striking collection.
Speaking about the association, Jennifer Lopez said, “Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the ’60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.”
While, Paul Marciano, Chief Creative Officer of Guess said in a statement, “I am thrilled to welcome Jennifer back for a second campaign with Guess and Marciano. Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a Guess Girl is — confident, sensual and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.”
