Food FMCG brand, Fortune has appointed Bollywood actor Akshay Kumar as its brand ambassador. Apar from this, the food brand has also come up with a brand new logo and a wide range of product offerings. The brand opted to focus on digital amplification in order to represent itself across all social media platforms.
On February 21st, the brand launched a campaign #Whatsinthebox with ace actor Akshay Kumar & key influencers, including Chef Ajay Chopra, Miss Malini, Deeksha Joshi and many others. The new campaign is dedicated to create conversations and generate curiosity amongst the target customer by solving the puzzle & unboxing the mystery Fortune box.
Deputy CEO, Fortune, Angshu Mallick said, “Fortune has always been about connecting with the consumers in the correct way. For the evolving needs of our consumers, Fortune has undertaken a step towards uplifting the brand proposition by modernizing the identity of the brand. For decades Fortune has been synonymous with oils, and while we have the largest share of the pie in the category, we are determined to dominate all categories. Our vision is to become the largest food FMCG brand in the country which is why Fortune range also includes Rice, Atta, Besan, Dal, Soya chunks and more in an all-new avatar that I believe will resonate better with all the consumers.”
