Fairmont Hotels & Resorts in Paris roped in Susan Sarandon as Global Brand Ambassador
Fairmont Hotels & Resorts in Paris, France has allegedly announced its new Global Brand Ambassador and that’s – Oscar-winning actress and UNICEF Goodwill Ambassador, Susan Sarandon.
As a global brand ambassador, Ms. Sarandon will star in a global brand campaign that will be dedicated to portraying the transformative power of travel, connecting Fairmont’s history and majestic hotels with the modern sensibilities and the dreams of a new generation of travellers. The campaign is expected to hit the key markets across the world in spring 2020.
Speaking about the collaboration, Vice President, Fairmont Hotels & Resorts, Sharon Cohen said, “Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally, and a history of turning words into action. We chose Susan to represent the essence of Fairmont – representing strength of character and timeless sophistication.”
Ms. Sarandon said, “It is a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience. Together we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world.”