Everest Climber Megha Parmar Removed as Brand Ambassador of Madhya Pradesh Govt Following Party Affiliation

In a surprising turn of events, Megha Parmar, a renowned Everest climber, was abruptly removed as the brand ambassador of Madhya Pradesh government’s “Beti Bachao Beti Padhao” (Save the girl child, educate her) campaign just a day after joining the Congress party. Parmar, who had successfully scaled Mount Everest in 2019, had been actively involved in promoting the state’s initiatives and working towards empowering women.

Parmar’s association with the government as a brand ambassador extended beyond the “Beti Bachao Beti Padhao” campaign. She was also serving as the brand ambassador of Sanchi, representing the state government’s Cooperative Dairy Federation. Her role involved encouraging farmers and small dairies in individual villages to contribute their milk production to the cooperative federation.

However, following her affiliation with the Congress party on May 9, Parmar found herself removed from both positions. The sudden termination of her three-year contract has raised eyebrows and sparked controversy. In an interview with NDTV, Parmar expressed her disappointment, questioning the decision solely based on her political association.

Parmar’s dedication to promoting the Sanchi brand and her efforts in supporting women’s empowerment in Madhya Pradesh have been commendable. Plans were underway to launch a program in June, wherein parents of newborn girls would receive the gift of Sanchi Ghee. However, the termination of her contract has left Parmar questioning the fairness of such actions.

The move has drawn attention to the complex relationship between public figures, politics, and brand endorsements. While ambassadors are often chosen for their achievements and contributions to society, their political affiliations can sometimes clash with the interests of sponsoring entities. Parmar’s removal raises essential questions about how personal political choices should impact professional associations.

As this news unfolds, Parmar’s supporters and well-wishers have expressed their disappointment at the decision, highlighting her accomplishments as an Everest climber and her commitment to social causes. They believe that her dedication to promoting the welfare of girls and women should have outweighed any political considerations.

The Madhya Pradesh government and the Cooperative Dairy Federation have not yet commented on the reasons behind Parmar’s removal. However, the incident has sparked a broader discussion on the intersection of politics, brand endorsements, and personal freedoms.

As Parmar navigates this unexpected turn in her professional journey, her supporters hope that her contributions as an Everest climber and her commitment to empowering women will continue to inspire others, irrespective of political affiliations.