If you’re searching for a few creative ways to advertise your business, consider using mobile billboards. They are a great way to reach a wide audience without breaking the bank. Plus, they’re easy to set up and take down, so you can use them again and again.
Here are eight creative ways to use mobile billboards to drive more traffic to your business:
1. Place Them Near High-Traffic Areas
These billboards are most effective when they’re placed in high-traffic areas, such as near highways or busy intersections. This ensures that your billboard will be seen by as many people as possible.
2. Use Eye-Catching Visuals
Mobile billboards are a great way to grab people’s attention and get your message across. However, it’s important to make sure that your visuals are eye-catching and relevant to your business. Otherwise, you risk losing potential customers.
Make sure to use bright colours and contrasting fonts to really make your billboards stand out. And, of course, don’t forget to include your website or social media handle so people can find out more about you. Contact an ad agency like Movia to learn what options are available.
3. Change Up Your Message Frequently
Keep your message fresh by changing it up frequently. This will ensure that people don’t get bored with your billboard and tune it out completely.
4. Offer Discounts and Coupons
The best way to get people to try your business is to offer them an incentive. A discount or coupon is a great way to do this. By offering a discount on your mobile billboard, you can generate new leads and get people to try out your business.
5. Include a Call-to-Action
A call-to-action, or CTA, is an important component of any advertising campaign. By clearly indicating what you want your audience to do, you can increase the effectiveness of your ad and boost your bottom line.
For example, if you’re running a billboard ad for your business, make sure to include a CTA such as “Visit our website today!” or “Stop by our store for great deals!”
6. Target Specific Demographics
It is important to target specific demographics with your mobile billboard campaign so that you’re reaching the right people with your message. For example, if you’re selling a new line of sports equipment, it would be a wasted opportunity to advertise on a billboard near a retirement home.
On the other hand, targeting a billboard campaign specifically for young adults in urban areas is likely to generate more interest in your product.
7. Time Your Campaign Wisely
Timing is everything when it comes to marketing, so be sure to time your mobile billboard campaign wisely. For example, if you’re targeting families, then you’ll want to place your billboard near schools or daycares so that parents will see it when they’re picking up their kids.
8. Measure Your Results
Don’t forget to measure your results so that you can assess the effectiveness of your mobile billboard campaign (e.g., the number of new leads generated, increase in website traffic, etc.). This will help you determine whether this type of billboard is a good fit for your business goals moving forward.
