dryrobe appointed World Champion & Olympian Keri-anne Payne as Brand Ambassador

By Jonathan Matis On Feb 26, 2020

Two-time world champion and Olympic silver medallist Keri-anne Payne has been appointed the brand ambassador for dryrobe.

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? THE SECRET IS OUT!? I’m very excited to be joining the @dryrobe team as an ambassador this year. They have some exciting plans (which I can’t share YET) that I can’t wait to be a part of! Massive thanks to @jamesappletonphotography for taking these brilliant photos at @sheppertonopenwaterswim . I’ll be sharing more about why I’ve joined the team and how I absolutely love my dryrobe especially now that I have started doing some cold water swimming! Repost from @dryrobe using @RepostRegramApp – Extremely proud to announce that @kerianne_payne has joined team dryrobe as an ambassador.⁠ ⁠ A two-time 10k open water swimming world champ and Olympic silver medalist, Keri-anne’s successes helped to raise the profile of open water swimming in the UK and inspired many people to take the plunge for the first time.⁠ ⁠ Since her retirement from competitive swimming, she’s switched her focus to coaching and shares our passion for getting people out in the open water. Last year, alongside fellow dryrobe ambassador @rossedgley, Keri-anne helped coach the celebrities on Channel 4’s Sink or Swim, which saw them attempt to swim the English Channel.⁠ ⁠ Click the link in our bio to find out more…⁠ ⁠ ? by @jamesappletonphotography⁠ ⁠ #dryrobeterritory #dryrobe #changerobe #openwaterswimming #wildswimming #outdoorswimming #swimming #dryrobeswim⁠

A post shared by Keri-anne Payne (@kerianne_payne) on Feb 24, 2020 at 4:21am PST

Keri-anne, who has represented team GB for 12 years hopes to inspire more people to take the plunge and try it for themselves.

At the age of 15, Keri-anne broke the British junior 800m freestyle record. In the year 2006, she started focusing on the open water from the pool. At the 2008 Olympic Games, she won a silver medal for Great Britain in the inaugural 10k Open Water Swim. Besides, she also won world honors in the 10k both in 2009 and 2011. After retirement in 2017, Keri-anne has switched her complete attention to swim coaching.

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Extremely proud to announce that @kerianne_payne has joined team dryrobe as an ambassador.⁠ ⁠ A two-time 10k open water swimming world champ and Olympic silver medalist, Keri-anne’s successes helped to raise the profile of open water swimming in the UK and inspired many people to take the plunge for the first time.⁠ ⁠ Since her retirement from competitive swimming, she’s switched her focus to coaching and shares our passion for getting people out in the open water. Last year, alongside fellow dryrobe ambassador @rossedgley, Keri-anne helped coach the celebrities on Channel 4’s Sink or Swim, which saw them attempt to swim the English Channel.⁠ ⁠ Click the link in our bio to find out more…⁠ ⁠ ? by @jamesappletonphotography⁠ ⁠ #dryrobeterritory #dryrobe #changerobe #openwaterswimming #wildswimming #outdoorswimming #swimming #dryrobeswim⁠

A post shared by dryrobe (@dryrobe) on Feb 24, 2020 at 4:13am PST

Speaking about the association with dryrobe, Keri-anne said “My passion will always be in the open water and I love finding new ways to enjoy it, especially in the cold! When dryrobe asked me to join the team it was a no brainer because it’s already an integral part of my routine and kit bag (and should be part of every open water swimmers too). I also really love how much time dryrobe are putting in to ensuring they remain sustainable with a range of eco-friendly products.”