The number of competitors is continuously increasing regardless of the industry you belong to. Most entrepreneurs are on the hunt for new and better methods to connect with their intended audience. One of the best ways to stand out is through creative advertising.
Stay ahead of your competitor by understanding why advertising is important in marketing. We present these 9 great examples from famous brands that can fuel your marketing efforts and answer the question, “Does advertising work?”
1. Netflix
Netflix is an excellent example of how analytics is utilized to better targeted advertising. The on-demand video streaming service may produce a more customized watching experience than television and broadcasting networks by offering customers the ability to pick the programs they enjoy. By noting what sort of material attracts a user the most, Netflix focuses its customers by proposing a program or movie that they think the user would also appreciate.
2. Coca-Cola
Coca-Cola is known for its ability to market through compelling storytelling. Data analysis has provided them with insights such as who drinks their products, where they are from, and what keeps them buying their drinks. People were given a chance to interact with others while subconsciously promoting the company with the “Share a Coke” campaign.
3. Spotify
Spotify, a corporation with more than 100 million daily users, has wholly embraced the importance of data which helped the company improve the listening experience for its customers. The user’s playing history and chosen genres let the application’s algorithm discover songs and generate a playlist that will likely match the user’s musical preferences. And don’t forget its yearly Spotify Wrapped.
4. Starbucks
Starbucks’ marketing team made it possible to have a marketing campaign that is not necessarily centered around coffee, and this is their rewards program. Starbucks’ rewards program enables the company to make more informed business choices while improving its customers’ experience. Rewarding your consumers with freebies and promotions for their continued business is a very effective retention strategy.
5. Amazon
An e-commerce website, such as Amazon, naturally has comprehensive product options for its users, which might leave them feeling overwhelmed. Amazon has developed a recommendation engine to facilitate the buyer’s trip to address this issue. Similar to Netflix, Amazon keeps track of your personal information and matches it with your shopping habits to better meet your demands.
6. Oreo
The cookie company’s campaign involves analyzing the fans’ most recent tweets and providing a customized “Oreoscope” with personality traits and how these are related to the brand’s products. And because consumers like individualized content, the campaign was undoubtedly successful. It allowed people to speak about themselves and say, “that is so me,” without realizing they were already participating in the promotion.
7. Nike
Everyone is aware of Nike’s “Just Do It” slogan, but have you ever considered its marketing strategy? Nike was formerly a company committed to supplying players with sports apparel. However, they modified their concept to appeal to the public and prioritized values.
8. Chipotle
Contests are usually efficient for promoting a brand or a new product. The timing of Chipotle’s 2020 social media contest was right, and it provided the audience with a fun and unique opportunity to connect with the company. The contest was titled “Chipotle Royalty.” It required participants to upload a TikTok video describing why their Chipotle meal was the greatest in order to get the chance to win $10,000 while having their order added to the menu permanently. TikTok has become a popular platform for businesses to market their products and services due to its large user base and potential reach. House of Marketers is one of the companies that can provide assistance in creating social media campaigns for TikTok. Those interested in learning more can visit their website https://www.houseofmarketers.com/ for information or receiving a free quote.
9. Twitch
Numerous organizations commit the error of attempting to promote their product or service to an audience that is just too broad. However, this results in an unclear message, and you land few actual clients. Follow instead the example of the social streaming service, Twitch, which invested in identifying the niche market and promoting to prospective people interested in the brand’s distinctive qualities.
If you’re still asking, “Does advertising work?” The answer is: it definitely has for these brands. By acknowledging why advertising is important in marketing and emulating the most successful advertising strategies, you give your business a fighting chance of shining in the current market.
4 Marketing Tactics That Help You Grow Your Business
Here’s a bonus: we’ve listed 4 common but effective marketing strategies used by big brands nowadays.
1. Use social media
Use direct messages on sites like Instagram, TikTok, or Twitter to engage with other successful companies or prospective clients who may be seeking your goods or services.
2. Create and upload video how-tos
Creating video tutorials is perhaps one of the most efficient methods for promoting your brand. This strategy allows you to convey important information while showing them how things are done. Many people search for this online; hence, many step-by-step video guides have many views. The sooner you can increase your exposure and eventually your sales, the better you are at this and the more value you give.
3. Learn search engine optimization techniques
Search engine optimization or SEO techniques may be daunting to learn at first. However, it is effective enough to reach your target audience once your site ranks at the top of Google’s search results. So, take time to learn, and the sky’s the limit when you understand how to harness the proper SEO techniques.
4. Start blogging immediately
Once you learn about SEO, ensure that you begin blogging right away and inserting relevant keywords related to your topic. Also, avoid publishing content just for its sake and always add value to every blog you publish on your website. Don’t be too concerned about divulging all your trade secrets. Give individuals so much value that they immediately regard you as someone with authority. This is one of the most effective marketing methods for any organization.
Does advertising work? Absolutely. Knowing why advertising is important in marketing allows you to improve your marketing approach. Whether you sell beauty products or provide airport bus rental in Toronto, you can consider taking some pointers from these brands on how to advertise your business. Don’t spend your valuable resources on poorly thought-out marketing efforts. Instead, take the time to develop a clear plan and marketing strategy, and you’ll be able to get your return on investment in no time.
