India’s leading household product manufacturer Cello Group has roped in Bollywood superstar Amitabh Bachchan as its brand ambassador. The actor will endorse Cello’s range of products across social media platforms to enhance and build consumer connect across different markets, and to grow its market presence.
Gaurav Rathod, Director, Cello Group, said, “Cello is a value for money brand, and we want to showcase our diverse range of products across demographics. There is no other brand ambassador who has appeal across different age groups, everybody can relate to the persona of Amitabh Bachchan. Having one of the best actors in the industry as the brand face, and associating with one of the best households’ products in its segment, we believe it is a winning combination at hand. The ideal choice to associate with Amitabh Bachchan is that we cut across through different markets in overall India. Hence, he will be able to help us connect better. The central idea is to highlight the importance of using credible, reliable, and durable products.”
Cello has always been an excellent combination of innovation, quality, and classical designs. An environmentally-conscious vegan brand, Cello emphasises on the importance of using eco-friendly materials as well. With an unbeatable mixture of style, durability, design, and strength, Cello has endeared itself to its customers and has become the go-to brand for everyone.
