Bombay Shaving Company- a digital-first FMCG brand specifically meant for men has allegedly appointed actor Kartik Aaryan as its brand ambassador. With this association, the brand aimed to connect with the millennial audience who are keen to experiment with their looks while keeping up with the trend.
The actor who is going to be the lead role in Bhool Bhulaiyaa 2 and Dostana 2 would be endorsing brand’s complete shave and facial grooming range. Speaking about the association, Kartik said, “Bombay Shaving Company is a millennial brand driven by innovation and technology. I love to experiment with my looks and I look forward to working with the team in building a brand that helps men look their best.”
CEO and Founder, Bombay Shaving Company, Shantanu Deshpande said, “We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup – he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Company becoming a salient brand for men.”
