boAt roped in cricketer Shreyas Iyer as brand ambassador

Audio brand, boAt has allegedly appointed Shreyas Iyer as their new brand ambassador for its ‘Sound of the Champions’ campaign. boAt’s new innings with Shreyas is allegedly targeted towards fitness and music enthusiasts.

Co-founder, boat, Aman Gupta said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”

Speaking about the association, Shreyas said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality.”