BharatPe along with nine other cricketers as brand ambassadors. With 11 cricketers as brand ambassadors, the brand has a complete team of ambassadors. The players include – Rohit Sharma, KL Rahul, Suresh Raina, Ravindra Jadeja, Jasprit Bumrah, Prithvi Shaw, Sanju Samson, Shreyas Iyer, Mohammed Shami, Shubhman Gill, and Yuzvendra Chahal.
Co-Founder & CEO, BharatPe, Ashneer Grover, said in a statement, “We are proud to associate with the 11 Indian Cricket team players as our ambassadors. BharatPe is much more than a solitary UPI QR, it is, in fact, a Team that provides for all financial needs of the small merchant. BharatPe Team of players will help disseminate all our propositions such as QR payments, investments, lending and cards to the merchants and help us engage deeper with our core TG.”
Further he added, “This is a marketing coup by our team – it is clutter-breaking. We chose to create our own team against sponsoring one. That is our DNA – build with efficiency. In a year full of cricket across formats, we will always have our ambassadors playing on the ground in one format or the other. More importantly, it will help us cater to our merchant’s affinity by offering QR code featuring his favorite cricket player at his shop and an opportunity to meet the players in person. And we will achieve all this at a fraction of investment by any brand investing in cricket this year.”
