Beyoncé Released Her First Ivy Park Collection With Adidas
Beyoncé has allegedly released her first Ivy Park athletic-wear collection under Adidas. The superstar singer founded Ivy Park in the year 2016, but after becoming creative design partner of Adidas in April 2019, she decided to re-launch her label under Adidas’ umbrella. However, Beyoncé retains sole ownership of the label.
The label was set to be launched on Saturday; however, the collection dropped early Friday at noon along with a notice online, “we’re expecting to sell out quickly.” The capsule allegedly featuring gender-neutral apparel, accessories and four footwear styles, which are available in sizes XS to XL. The label include jumpsuits, cargo pants, coats, hoodies, asymmetric dresses, and biker shorts. The collection reportedly ranges from $25 to $250.
While speaking about the launch, Beyoncé said, “It is a dream come true. My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud…. I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
According to Adidas, he line “celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.” The brand also explains that her color palette, from orange to maroon – “makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator.”
Beyoncé, who is nominated for this year’s Golden Globe for The Lion King, told why she wanted to make Ivy Park for all genders. She said, “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
Ahead of the launch, the superstar sent her fashion collection to her friends to test out, from Janelle Monáe to Laverne Cox.