Aurelia, contemporary ethnic wear brand by TCNS is all set to celebrate the power of women. The brand has launched a campaign ‘Be your own Beautiful’ that features the brand ambassador Disha Patani. The campaign is to transform and encourage women to embrace themselves without caring much about specific looks.
Speaking about the launch, Managing Director, TCNS Clothing Co. Ltd., Anant Daga said, “Through the campaign ‘Be your own Beautiful’ Aurelia aims to encourage women to embrace their beautiful self. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. Giving an ode to the women of today, we have launched a video featuring Disha Patani where she talks about breaking these clichés. The campaign is a true reflection of the society and we strongly believe that it will resonate with the women of today who do not believe in superficial barriers.”
While Disha said, “Be your own beautiful” is something I truly believe in because it shows that you are beautiful just the way you are and nothing else matters.”
