Akshay Kumar allegedly appointed as brand ambassador of Kurkure
Kurkure has new brand ambassador, and that’s none other than Padman star Akshay Kumar. After Juhi Chawla, Taapsee Pannu, Parineeti Chopra and Kareena Kapoor Khan, PepsiCo India has allegedly appointed actor Akshay Kumar as the new brand ambassador for its snacks brand Kurkure.
The company took to its Instagram handle to reveal Kumar’s association with Kurkure, they posted a quirky video on Instagram on Saturday.
Speaking about the association, Senior Director and Category Head – Foods, PepsiCo India, Dilen Gandhi said, “We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour, but also deepen our engagement with the consumers.”
Kumar said, “The brand’s quirky and unconventional campaigns have stood the test of time and are remembered by one and all. I love entertaining the audience and am looking forward to adding zing and liveliness in a memorable and unique way with Kurkure.”