Adidas appoints actress Liu Yifei for its new ‘CNY Collection’

Adidas is all set to mark Chinese New Year with the launch of a new sportswear collection ‘CNY Collection’ and the appointment of a new brand ambassador Liu Yifei.

The German athletic wear giant has allegedly appointed actress Liu Yifei as its new brand ambassador. The actress would be endorsing the company’s new collection “CNY Collection”.

Liu, who is famously known for her roles in productions including “The Legend of Sword and Fairy,” has allegedly front the campaign for the new collection, and it seems that the actress is enjoying a creative CNY celebration at a Tang-Dynasty-inspired Chinese banquet.

Adidas’ new collection allegedly features three main patterns referencing land, sea and air, with a tiger and peony pattern designed in order to empower the wearer with courage and strength, while a crane and begonia pattern aimed at offering a fashion-forward look for the female CNY collection. And the lotus and koi fish pattern simply represents children’s imaginations.

Kenneth Bailey

Kenneth Bailey is a freelance journalist with a BA in journalism from James Cook University, Australia. He has six years of experience writing for different blogs and websites on a variety of topics, including celebrities, business, gadgets and technology.

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